In an era where digital transformation defines business success, Dr. Christin Riedel, CEO of Qualiteq, is leading the charge in redefining how technology, strategy, and innovation come together. Under her leadership, Qualiteq has embraced cutting-edge solutions, ensuring that emerging technologies like AI and IoT don’t just exist as buzzwords but are seamlessly integrated into real-world applications.
In this exclusive interview, Dr. Riedel shares insights into Qualiteq’s EPIC approach, the challenges of digital transformation, and how the company is leveraging innovation to create measurable impact. From launching a proprietary ERP and Procure-to-Pay system to fostering a culture of continuous innovation, she provides a deep dive into how Qualiteq is staying ahead in an increasingly tech-driven landscape.
How do you define digital transformation within your organisation?
At Qualiteq, digital transformation isn’t just about upgrading technology—it’s about aligning our people, processes, and purpose to create a lasting impact. We believe that connectivity is at the heart of modern civilisation, which is why our guiding principle is: “Because your vision needs precision.”
From day one, we structured each department as a profit centre, meticulously track business value, and investing in elite talent. Our EPIC approach—Efficient, Precise, Intelligent, Credible—embodies everything we stand for, ensuring that every solution we deliver is both practical and visionary.
We’ve also established a dual-team model: our Consulting Team shapes big-picture strategies, while our IT Delivery Team (Qualiteq Labs) brings them to life on the ground.
Ultimately, our view of digital transformation is straightforward: use the best technology, hire the best people, and challenge the status quo to drive measurable results that make the world a better place.
What are the key obstacles you’ve faced during your company’s digital transformation journey?
One of our biggest challenges has been ensuring that our high-performing teams stay aligned with our EPIC mindset, especially as we expand into new markets. With each department operating as a profit center, we must strike a careful balance between innovation and financial sustainability, as we ultimately measure success by tangible results.
Integrating emerging technologies with legacy systems can feel like managing multiple moving parts—especially when launching an initiative as ambitious as
Qualiteq Labs in a new region. Additionally, introducing new processes often brings uncertainty, requiring strong communication and trust-building to ensure smooth adoption.
We tackle these challenges by clearly defining responsibilities, maintaining open feedback channels, and reinforcing our core pillars. This approach keeps us on course and allows us to continue delivering transformative results.
How do you foster a culture of innovation within your tech teams?
We start by creating the right environment: hire the best talent, reward them competitively, and cultivate a space where ideas can flow freely. At Qualiteq, innovation isn’t just a buzzword—it’s embedded in everything we do. Every initiative is measured against our five pillars, ensuring that our teams see the direct impact of their work. This clarity fuels creativity because they understand why they’re exploring new AI models or designing next-gen IoT solutions.
We actively promote innovation through brainstorming sessions, internal hackathons, and cross-functional workshops—as some of the best ideas emerge when different perspectives and challenges intersect.
Just as importantly, we celebrate every breakthrough—whether it’s a small tweak that saves hours of work each week or a bold solution that transforms client operations. By directly linking innovation to real-world impact, we keep our teams motivated and continually pushing the boundaries of what’s possible.
Can you highlight a recent innovation that has had a significant impact on your business?
We recently rolled out an in-house ERP and Procure-to-Pay system that perfectly embodies our EPIC ethos—because who says an internal system can’t be both advanced and user-friendly? Developed in collaboration with Qualiteq Labs, this platform centralises key processes, reduces manual tasks, and accelerates data-driven decision-making across our entire organisation.
Beyond streamlining financial tracking and vendor management, the system is highly adaptable, showcasing how agile development can transform daily operations. By automating routine processes, our teams can focus on strategic consulting and innovation instead of getting bogged down with administrative tasks.
In many ways, this project is a perfect example of how we blend high-level strategy with hands-on execution. By walking the talk, we reinforce our reputation for delivering precision-powered, future-focused results.
What role do emerging technologies like AI and IoT play in your digital transformation strategy?
At Qualiteq, AI and IoT are game-changers, helping us bring our “Because your vision needs precision” promise to life. From optimising CO₂ emissions to enhancing customer experiences, these technologies enable us to deliver smarter, faster, and more impactful outcomes.
Our consulting practice identifies where AI can drive the most value—whether in predictive analytics or automating repetitive tasks—while our IT Delivery Team transforms that vision into real-world solutions. Similarly, IoT expands our capabilities in real-time data collection, enabling advanced applications in industries preparing for the 5G and 6G revolution.
By integrating AI and IoT into our EPIC culture, we ensure that these tools aren’t just flashy innovations—they solve real business challenges, strengthen our brand, and keep us at the forefront of digital transformation.
